Every company needs to embrace organizational change if they want to stay at the top of their game. But organizational change is tough. It requires vision, big budgets, and special talents in order to deliver successful results.
Implementing change at any organization is a complex and daunting process, so if you’re looking for guidance, you’re not alone. To help you on your journey, we’ve put together a list of 10 books about organizational change management processes, along with summaries for each. But before we dive in, what exactly is change management?
In 1984, psychologist Robert Cialdini released Influence: The Psychology of Persuasion. Very simply, the book examines the psychology behind what makes people say “yes” to something — and how understanding those techniques can help marketers and other professionals achieve the outcomes they desire.