Interviewing Aidan Fitzpatrick is an exercise in forgetting your next question. The founder and CEO of Reincubate, Fitzpatrick is equal parts storyteller, showman, and data geek, which leaves me repeatedly checking my notes after he pursues a fascinating tangent. Reincubate itself qualifies as a fascinating tangent. Now ten years old, “the app data company” was founded when Fitzpatrick couldn't find a solution to recover data from his damaged phone. He built the world’s first tool for iOS data recovery; a decade later, millions use Reincubate’s products to extract and recover data that would otherwise be lost forever. As a small tech company, Reincubate prides itself on being “Lean” - it’s one of their core values. The London-based team ships product updates constantly to keep pace with all the ways people can use - and lose - data.
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