Want Higher Response Rates For Your Employee Survey? Do This.

"You want a high response rate, want to trust this data, send cheers, easy. It's a pretty concrete action item."
Ben Dalgetty, Management Analyst
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Transcript

I guess another stats thing that we're able to find is I was able to work with the TINYpulse data science team and do some deep dives, looking at correlations at the individual level, which I don't have access to. And we're able to find two big actions which I could give to supervisors, is you want to drive up your response rate, do this.

So the first thing we looked at was cheers. And I was like, people are sending cheers. What does that mean? It's fun, does it matter? And so, we're able to put people into three buckets. Bucket one, people who receive no cheers, bucket two, people who receive some cheers, bucket three, the top cheers receivers in the program.

And the difference between those groups and response rate, it was 10 to 20% as you moved up that. So the people with no cheers were responding something like 50, 60%. People with some cheers, 60, 70%. People who are getting the top cheers receivers are getting 20, 30 cheers a month somehow. Those people were doing better than I am. Those people who were getting like 80, 90% response rate.

So that's where it was really valuable for me to take that to my managers and say, hey, look, you want a high response rate, want to trust this data, send cheers, easy. It's a pretty concrete action item. Relatedly, we saw the same thing with responding to suggestions.

We looked at people who sent a suggestion and never received a response, people sent a suggestion and received a response, and then people who never sent a suggestion. And the people who sent a suggestion and never received a response, you could see, I think we looked at something like the period six months after the suggestion was sent, something like that, they were even lower than the no cheers. They were 40% response rate.

Because that makes sense. You're trying to use the system, I'm sending in my idea and it just... Into the ether, black box. So you saw, you actually responded to the suggestion. Then that response rates shot up again to be more like 70, 80%. Pretty similar, it was actually higher for them, I believe than the people who never submitted a suggestion. So that's a concrete action item I could give to my supervisors. Okay, you want to get a response rate, respond to your suggestions.

Over the past two years, I think I have bothered pretty much every department in TINYpulse. I give them all feedback on all of the things. I think that's how I keep getting invited to TINY Con. They're just like, we'll just give him TINY Con and then I'll shut up. And then I don't shut up. I've always found the TINYpulse staff to be really responsive, to be really open.