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Reminders, the Oft-Overlooked Best Practice to Optimize Response Rates

Perhaps you’re one of those rare individuals who can remember the birthday of every member of your family, the exact time of dinner with your friends next week, or the day your dry cleaning will be ready. But, if you’re like the rest of us, you’re grateful for the little "ping" from your online calendar that helps keep you on track.

Smart online surveys are designed with the knowledge that employees sometimes also need this little ping. They may have every intention of completing a questionnaire, but an unexpected phone call or meeting can derail them and make them forget. A little extra push may be required to get them back on track.

Consider this: 25-50% more employees respond to a TINYpulse survey after they receive a reminder to take the survey.

One reminder email is enough to boost participation rates high enough to give a truly accurate picture of the issue you’re exploring.

A good online survey respects people’s time: it should be short and efficient, and not clutter email in-boxes of those employees who have already responded. However, a company can demonstrate how much they value employee feedback with an unobtrusive ping to someone who just needs a little reminder.

Quick Tip:


If you rely on yourself to hit the "send" button, you’ll likely forget to send the employee survey. Don’t let your surveys languish due to human error. Automate them so that they get sent regularly, and employees are reminded to take them.

When it comes to sending survey reminders, consider these two options:

  1. One reminder: If you send surveys weekly, consider automating one reminder three days after the survey is sent to those who don’t already take it. It keeps the survey top of mind for your employee and is well spaced relative to the next survey that will be sent out.
  2. Two reminders: If you send surveys biweekly, consider automating two reminders, spaced four days apart, to anyone who didn’t yet take it.

As you can imagine, always avoid sending these automated reminders to people who have already completed their surveys to avoid confusion and cluttering their inbox.