Is your company exceptionally skilled in a certain area? If so, you may want to consider scheduling and hosting regular meetups in order to bring a group of like-minded people together.
Let’s say your company builds communications and collaboration technology. A meetup that you hosted would bring together a number of people in the communications space. Because they’re interested in the subject matter, thought leaders, engineers, writers, publishers, and marketers of all shapes and sizes will stop by to see what’s going on.
Keep in mind that these events shouldn’t be completely about your company. Instead, they should be about a particular topic that your company is invested in.
If you’re looking to strengthen your company and build a community around your expertise, meetups may be just the tool you’re looking for. Here are six ways your company stands to benefit from hosting quarterly meetups:
01. Meetups help raise brand awareness
When you host a meetup and market it effectively, your name gets out there. You’ll end up attracting at least some people who have never heard of your company before. You’ll also end up attracting folks who have heard of you but don’t necessarily know what you’re about. And, of course, you’ll also attract your biggest fans.
02. Meetups attract people who may one day be interested in working for you
Meetups can serve as a great recruiting tool. When someone who’s interested in your space shows up, they may realize that they really want to work for your company at some point in the future. Should that happen, they are likely to attend all of your meetups — or at least as many as they can. In this light, meetups can serve as a piece of your recruitment funnel. When a position opens up at your organization, you will already have some candidates to consider.
03. Meetups can help your employees develop professionally
Today’s workers care a great deal about having opportunities to grow in their careers. Yet according to our research, only 25% of workers believe their employers offer adequate opportunities for career development. Meetups can serve as yet another way you can help your employees grow. Workers can get experience planning events and speaking publicly. They will almost certainly learn new things too. As an added bonus, planning meetups can serve as a team-building activity, bringing employees closer together.
04. Meetups are great networking events
Meetups provide the perfect platform for you and your employees to network with other talented and curious individuals who are in the same space. You never know when you’ll meet someone who can help your company or career tremendously.
05. Meetups can help you land new clients
You may also be able to land new clients at meetups too. If someone likes what they’re hearing at your meetup event, they may very well decide that it makes perfect sense for their business to partner with yours. Don’t expect this to happen overnight, however. But if you plan awesome meetups and host them regularly, don’t be surprised if they eventually result in new business.
06. Meetups can lead to great new ideas
Because meetups bring a number of people together — all of whom have different ideas and experiences — your team may also come up with amazing ideas as a result of attending these events. You never know when someone’s offhand comment leads one of your employees to the next game-changing idea.