Imagine a typical large company with 1,000 employees sending out its annual employee survey. That survey likely has at least 50 questions that each and every employee is expected to slog through. Even more alarming is the 50,000 responses that someone is expected to read and assess. The company has the right motives at heart, but the execution results in lackluster answers, employee apathy, and lower response rates.
This is why short, regular pulses are better for both employees and employers. The limited number of questions allows employees to be more thoughtful and leads to higher response rates. And fewer questions prevent employer analysis paralysis: they can more easily absorb feedback and pinpoint trouble areas.
Here are the reasons why pulsing surveys are better:
01. Higher response rates
Having fewer questions feels manageable, leading to higher response rate. Employees are already swamped at work, so piling on a 50-question survey will only make them put off responding until they completely forget about it.
02. Deeper insights
Employees can offer deep, comprehensive responses if there are fewer questions. Let's face it: employees are just going to breeze through surveys when there are more than 10 questions. They're going to complete them just to complete them, rather than to give meaningful insight.
03. More manageable
Short pulses collect less data, making it easier for managers to absorb information. Just like employees, managers, too, are swamped with work. They don't have time to sift through a mound of data from 20 different questions.
04. Timely responses
Limiting the number of questions prevents survey question creep. As mentioned above, employees are going to put off answering a 50-question monstrosity. The more they put it off, the more likely they'll forget to respond. Easy as that.
05. Timely action
One or two focused questions lead to focused, timely action on issues. Meaning that issues can be nipped in the bud or addressed before they become full-blown nightmares.
- The CEO's Guide to Using Pulsing Surveys to Crush the Competition
- Annual Surveys vs. Pulsing Surveys. Here’s the Difference