What Is a Company Mission Statement and Why Is It Important?

by Laurel Weibezahn on Apr 27, 2017 5:00:00 AM

ocean-waves

To organize the world’s information and make it universally accessible and useful.

To give people the power to share and make the world more open and connected.

To empower every person and every organization on the planet to achieve more.

 

Can you guess the famous companies based on the openings of their mission statements? Mission statements like these (Google, Facebook, Microsoft, respectively) sum up the company’s objectives, strategy, and values.

Whether you are just starting out with a new business or rethinking your current goals, mission statements are effective ways of saying a lot with a few words. They demonstrate your organizational values to both your employees and the general public. A mission statement isn’t simply stating your company’s desire to be the best in your field or make the best product. Instead, it is a way of showing what makes your company stand out and what makes its future so bright.

In addition to stating your company’s values and purpose, mission statements can also include a number of other elements. Mission statements can convey your targeted customers, position within your market, and quantitative objectives. When writing a mission statement, it is important to understand the balance between the mission statement as a part of your company’s public image and the mission statement as a part of your company’s internal communications.

Powerful mission statements can be vitally important to your company in a number of different ways.

 

SHAPING STRATEGY:

01. Mission statements guide the company forward

Mission statements are an incredibly important navigational tool when you are thinking about the future of your company.

By identifying the purpose of your work, you can better understand the goals your company should be committed to accomplishing. Once those goals are set, you and your team can develop a sound strategy. By having this strong foundation, you can build your organization from the ground up and ensure its stability through the challenges ahead.

The mission statement is the bedrock of any organization. Make sure it’s as strong as it needs to be.

 

02. Mission statements focus your energy and attention

The mission statement shouldn’t just be your beginning. It should stay with you through every decision.

The simplicity of the mission statement requires you to isolate only the most important part of your company’s purpose. By developing a mission statement, you must evaluate every option and decide what will best suit your company and its future. By talking through your decision process with the mission statement, you can help your team work through problems and ideas.

The mission statement opens this communication and can refocus a team that has been pulled apart in too many directions.
team-presentation

 

03. Mission statements spark new ideas

While you are discussing and considering your mission statement, it may open you up to new ideas.

While it is important to have a solid foundation, the mission statement can also shift your perspective on your work. It can cause you to look at your company with a fresh set of eyes.

 

SERVING AS INTERNAL COMMUNICATIONS:

04. Mission statements shape company culture

Mission statements not only dictate how an organization as a whole should act, but also how individual employees think about their jobs.

Company culture is a crucial aspect of employee happiness. Remove some of the uncertainty in their jobs by clearly explaining your company’s purpose and your organizational values. Employees will know before beginning at your organization exactly what is expected of them. They can customize their work to fit your mission and get effective results across different departments.

Your mission statement will also attract job seekers whose values align with your own. It is just one more recruiting tool at your disposal.

 

05. Mission statements establish consistency

As you grow your company, you will start establishing many different departments and hiring new employees.

Every step in growing your company runs the risk of losing your focus and your unique culture. Mission statements can stop this mission-creep in its tracks. Everyone knows the mission statement. Everyone has something to refer to when making an important decision. Mission statements can make sure that each individual facet of your organization is working in concert.

To establish this consistency, mission statements should be as clear as possible. Make sure that there is no room for incorrect interpretation.

group-conversation 

ESTABLISHING YOUR COMPANY’S IMAGE:

06. Mission statements send out a powerful message to the public

Mission statements aren’t merely a form of important internal communication. Theyre one of the strongest messages you can send to the public.

Consumers and clients will find the mission statement to be an effective encapsulation of your values. If you believe your mission statement does not represent these values or does not reach the audience you intended, it’s time to reevaluate it.

The statement should convey your company’s passion and vision in a way that intrigues or reassures the general public. When you look back at the introductory examples of mission statements, you’ll notice that they encompass broad ideals and goals. Google’s mission statement doesn’t mention its product. Instead, it focuses on its intention.

This idea leads to the last and most important purpose of a mission statement:

 

07. Mission statements drive action

Mission statements are oriented around actions.

It may be the intention of your company to create an outstanding product, but that isn’t enough. What is your mission? How is your product going to make consumers’ lives better? Mission statements are a way of making this clear. They cut through the noise and get straight to the heart of your company’s passion and vision. Exciting, energetic mission statements show the public your company’s dedication and determination. They form a vital aspect of your communications.

You should be mindful of your mission statement during every step of building your company. It determines your beginning, it determines your growth, and it determines your future.

Mission statements can be incredibly powerful and you should think carefully before creating yours. These simple phrases force you to consider the current trajectory of the company and the image it presents to the world. They help support your employees and attract new audiences. Choose wisely!

 

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This post was written by Laurel Weibezahn

Laurel Weibezahn is a freelance writer based in the Pacific Northwest.