After attending a conference recently, I was somewhat surprised to learn about this attitude that's still hanging around: companies still believe and employ the method of giving their employees “stuff” to show their appreciation. Giving away things is not necessarily a bad thing, but if it's not reinforced with other forms of appreciation, it'll not have its intended effect.
In fact, our research, with over 55,000 respondents, shows that less than 10% of employees choose receiving a gift as the primary way they want to be shown appreciation. So while employers spend millions and millions of dollars on rewards for their employees, most companies are largely wasting their money (if their goal is for their employees to feel valued.)
The Problem With Generic Gifts
When a person receives a generic gift (that is, everyone receives the same certificate of recognition and the same $50 gift card), it feels impersonal. Sure they’ll take the gift, but it doesn’t communicate (at all), “I know you and what you like.”
Do you want to add another component to make the gift feel totally impersonal? Give them points to choose whatever they want from a catalog provided by the company. Remember: this comes from the company and doesn’t cost the supervisor or manager anything.
The Problem With Uncertainty
The result becomes even worse when the employee is not exactly sure why they received the award. Especially when the manager or executive presenting the award to them doesn’t know them or what they do. The result? Depending on the recipient — disbelief, disgust, sarcasm, cynicism, or an attitude of, “Hey, if you want to give me stuff, I’ll take it, but it doesn’t mean anything to me.”
Most of us tend to communicate in a way that makes sense to us, instead of taking the time to get to know someone to see how an individual best receives appreciation. We’ve identified 5 languages of appreciation, and some of the statistics about these methods of appreciation may surprise you.
While most traditional large group employee recognition programs focus on gifts and rewards, we have found that 68% of employees report that receiving gifts is their least desired way of being shown appreciation.
Our work with hundreds of employees across the country and across industries has indicated that employees desire to feel appreciated regularly, in the language that resonates with them, and in a way that is personal and authentic.