When executives are asked about their companies' most competitive advantages, without fail they declare "It's our people." So why do so many companies come up short when it comes to recognizing, coaching, and helping to fulfill the talent potential of their employees? To learn more, I spoke with Rochelle Reiter, Agency Principal at Orange Label, a leading response marketing agency known for its unconventional, but effective, core value: the color orange. This summer, the Newport Beach based company earned a spot on the Orange County Business Journals' list of Best Places to Work so I was super excited to get Rochelle's thoughts on a powerful but, often neglected, set of leadership skills.
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