Twitter, Facebook, Glassdoor. Look up any company on one of these sites and you’ll get a feel for their culture by glancing at the first page. Chock-full of feedback from employees and customers, these sites reveal the inner workings of your company. The wall between public and private information has grown thin, thanks to the internet. So what’s written on the these sites will affect your company’s public reputation.
Potential employees: Sites like Glassdoor provide a clear view into any company. In order to attract top talent, companies want their culture to be appealing. However, good or bad reviews have the power to sway a potential candidate’s decision to send in their resume.
Having an appealing culture is a competitive advantage. Employees, mainly millennials, are attracted to companies with a distinct culture. But if they read that current or former employees only have negative thoughts about the workplace, there’s no way they’re going to apply.
Potential customers: Facebook and Twitter put information at the world’s fingertips. These sites serve as a customer service platform, whether intentional or not. The way an employee treats customers is reflective of an organization’s culture.
Take Zappos for example. One of their core values is to wow customers, and their Facebook page clearly shows this. The way they handle customer issues and go above and beyond to resolve them is reflective of their company’s positive culture.
Companies might think they can get away with carefully curated press releases about their “exciting” organizational culture. But, the internet has no filter. Culture is a tool to entice future employees and customers, so consider strengthening yours in order to attract the best talent and customer loyalty.