Successful questions are vital—but that doesn't mean they have to be complicated. You just need three basic types.
3. Open End
Using a mix of these three structures means you can get a full picture of your employees' feelings. Using binary questions all the time will only get you a brief snapshot of how things are going. On the other hand, the easy-to-answer nature of them will generate more responses. Open-ended questions are great for eliciting deep responses, but they also take more time and energy to answer. So don't fire them at your employees too often, or it'll lead to survey disengagement.
If you use a pulsing survey, you have the opportunity to rotate between these types of questions frequently and cover all your bases. You'll end up with an easy and interesting survey that gets you just what you need to strengthen your workplace engagement.
You can also check out our advanced guide to employee surveys for more best practices aroound surveying your team.