Make Yourself Look Good
What does your website say about your organization?
Does it provide a vibrant glimpse of life at your company, like Deloitte displays?
What about your “Careers” page? Does it give candidates an enticing (and easy-to-navigate) view of their path with you, like Google offers?
Don’t let yourself be overlooked as a faceless organization. In a sea of job listings, you need to show your personality. Just make sure to invest the time and effort to make your website personable and functional — and especially mobile-friendly — for this tech-savvy generation.
And like ThinkGeek, take the opportunity to make yourself look unique.
Make It Personal
For such a connected generation, a great way to boost your appeal is to add a personal touch to your website. Many companies use videos to add a face to their organization, including testimonials from employees to give candidates a real-life example of someone who enjoys working there.
Twitter’s quirky approach adds personality while also sharing useful information about the work environment and benefits. The humor itself also sends a message about the company culture.
Even if you don’t use video, make sure to show the faces of your organization with photos, whether they’re having fun, hard at work, or engaging in work-sponsored volunteering. It all comes together to help a job applicant know how they’ll fit in.
Be a Social Butterfly
Millennials are the social media generation. As LinkedIn and the Altimeter Group reported, companies with a social media presence are 58% more likely to attract top talent, and their employees are 20% more likely to stay. Make sure you’re using each tool in the best way to maximize its benefit.
Building up your company’s website and social media presence is an investment, but they’re the tools you need in order to play in today’s recruiting game. Millennials aren’t going to wait for you to catch up.