It’s no surprise recruiters are using this tool. Compared to headhunting, social media is cheaper, more efficient, and offers a seemingly infinite supply of job candidates. And LinkedIn is updating its systems to make its searches more relevant to recruiters.
LinkedIn regularly surveys its users, and it found that about 20% are actively seeking new positions and 20% are very happy with their current job. The social media giant is focused on appealing to that other 60% — users who are open to offers or “passive job seekers.” In other words, people who are apathetic about their jobs.
A study by the Society for Human Resource Management discovered that 77% of recruiters are using social media, and they’re looking for talented employees who don’t feel satisfied with their current employer.
On the one hand, this has helped businesses. No longer does an open position amount to putting an advertisement in the newspaper and praying that the right candidate will come along. On the other hand, it makes retaining employees more difficult.
The 20% actively looking for a job are already out the door. But ideally, businesses would convert all of the 60% of people who are only open to the possibility of a new job.
Every business is different and that 60% could be lower or higher. The first step is to investigate how your employees feel about working for you right now.
Providing an annual survey isn’t enough. Recruiters are contacting potential hires every day. Consider using a survey tool to find out what your employees think on weekly basis. Give them one or two relevant questions and follow up on the data you collect.
If you want to avoid recruiters poaching your best employees, you need to stay ahead of the curve. Talk to your employees about how the company can do better and what they’re looking for. Though all of their requests may not be within the realm of possibility, show them that you’re doing your best to address their concerns.
Our Employee Engagement Report found that the number one thing that employees value about their job is their colleagues. Employee satisfaction starts with hiring the right mix of people who will work well together — not just the most-qualified people.
Some of your employees will probably be persuaded to leave by an attractive offer that arrives in their inbox at the right time. But no matter how recruitment changes, you can rest assured that happier employees are more likely to be long-term employees.