Goals provide direction. Deliberate goals are a powerful tool that is essential to an organization’s success. As part of your performance management process, make sure to align individual goals with the company’s goals. It ensures that an individual’s or team’s work — big or small — is impacting the business.
Employees need to understand how their work impacts the business. And they need to understand what’s expected of them. Consider these findings from Cornerstone OnDemand and Robert Kaplan and David Norton’s book The Strategy-Focused Organization:
Throw employees a bone and let them know how their work is contributing to the company’s success. That way, they can understand what’s expected of them.
Kaplan and Norton also pointed out that there’s a “strong correlation between a company’s financial performance and an effective goal setting process.” At the end of the day, the clearer the goal is, the better chance that it’ll be achieved.
When to Set Whose Goals
Cornerstone OnDemand found that a mere 32% of employees indicated their performance goals are aligned with their company’s business objectives. But you can’t align an individual’s goals to larger company goals until the company and leadership establish their own goals. Here’s the order you should take:
If you want your business goals to be accomplished faster and better, you need to make sure everyone else is on the same page. Be deliberate with goal setting to ensure everyone is directly impacting business objectives.