We wanted to see how companies using pulsing feedback fared on Glassdoor. We compiled data on all organizations with Glassdoor ratings, and segmented them by organizations that do and do not use TINYpulse Engage.

Here’s what we found:

Across each and every dimension that users can rate, organizations that use TINYpulse enjoy significantly higher scores (p < .001 for all ratings).

On average, these scores are 30% higher for companies gathering real-time feedback through TINYpulse.

With their Glassdoor feedback, these employees are helping their companies recruit more talent — but they aren’t just sitting back and letting their Glassdoor ratings do all the work.

70% of employees whose companies use TINYpulse Engage report that they would recommend their organization to a friend. This is nearly 30% higher than the number of employees from non-TINYpulse companies that would do the same.

The pulsing feedback of an app like TINYpulse helps encourage the kind of open, transparent culture that employees look for. So it comes as no surprise that this translates into better scores on Glassdoor.

You can’t control what job seekers think of your company. But by actively engaging with reviewer input on Glassdoor, and taking the initiative with tools like TINYpulse, CEOs can embrace the power of employee feedback and leverage it to enhance their recruitment strategy.

Editor’s Note: This post was originally published in March 2017 and has been updated for freshness, accuracy, and comprehensiveness.

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