Get More From Employee Surveys by Focusing on Frequency Instead of Questions

by Justin Reynolds on May 12, 2017 5:00:00 AM

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A recent study found that 70% of US workers are unhappy with their jobs. When employees don’t like showing up to work every day, there’s no way they can reach their full potential and become fully productive — which means the companies they work for have a much harder time making it to the next level.

Do you know whether your employees are satisfied with their jobs?

If not, now might be the perfect time to conduct an initial employee satisfaction survey to hear directly from the source. What better way is there to gain insight into the state of employee morale than by asking your workers themselves?

When done correctly, employee satisfaction surveys provide organizations with a slew of useful data that can be leveraged to improve company culture and build a better work environment. As a result, employees become happier, more committed to their organizations, and more productive.

Unlike more traditional employee surveys, pulse surveys are issued frequently — once a week or once every other week, for example. These surveys are less comprehensive than more traditional approaches. Best practices say companies should only ask one or two questions on each survey. Not only does that make it easier for employees to complete, it makes it easier to management to assess the data.

According to research we conducted with Gallup and the Harvard Business Review, this approach works: After using pulse surveys for three months, 4 out of 10 employees become happier at work. Whats more, 51% of employees who initially rated their happiness level below 7 out of 10 also became happier after using pulse surveys for three months. 

With all this in mind, lets take a look at six reasons why you should conduct regular employee satisfaction surveys:

 

01. It shows your employees that you care

By simply administering employee satisfaction surveys in the first place, you’re making an outward effort to show that you care about how your employees feel at work and what they think about their jobs. This is important considering that our research has found that less than one out of every three workers feels valued by their companies.

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SOURCE: GIPHY

 

02. They can be administered anonymously

One of the best things about satisfaction surveys is that they can be administered anonymously. Since employees won’t have to worry about whether they’ll get in trouble for sharing their thoughts, you should expect to receive honest and unbiased responses.

 

03. You will find out about issues you didn’t think existed

Thanks to the candor of the survey responses, you’re likely to find out about problems that you didn’t think existed in the first place. For example, maybe you think your employees have fair workloads but every one of them feels burnt out. Employee satisfaction surveys help you find out for certain where your employees stand.

 

04. Surveys help increase employee engagement

Once you begin administering employee satisfaction surveys and making changes based on the feedback you receive, you should expect to see employee engagement improve. Workers will feel more connected to the organization after learning their ideas and feelings are being considered. As a result of increase engagement, your workers will be more productive and produce stronger work.

 

05. There will be less turnover

As employees become more engaged, they become less likely to leave for another job opportunity. In this light, employee satisfaction surveys increase employee retention. As a result, you’ll have more talented workers who are able to deliver superior customer service and create better products.

 

06. You will save money

It costs a ton of money to hire new employees. As your retention stats improve, you won’t have to pay to recruit, interview, onboard, and train new employees as frequently (unless, of course, your organization expands and you need to increase headcount). This will save you a ton of money that can then be invested in growing your business.

Ready to give employee satisfaction surveys a try? Check this out.

 

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This post was written by Justin Reynolds

Justin Reynolds is a freelance copywriter, journalist, and editor based in Connecticut.

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