Companies can take this idea and run with it. Just like TINYpulse client Conversion Rate Experts (CRE) did. CRE treasured their culture, and wanted any and all people to see what it was all about. In just a few easy steps, they got their own Culture Book going:
Tell your employees: CRE told their employees via email what they wanted to do, and why they wanted to do it. Employees quickly got on board, excited to share their feedback about what the culture meant to them.
Gather unedited feedback: CRE managers compiled all of the employee feedback, including the bad stuff. All cultures have a few dark clouds, and CRE wasn’t scared to acknowledge it.
Share it out: CRE is quite public about theirs, and publishes entries on their website.
Sound like a lot of work? Not so much. And when you consider the value it brings to your business, it’ll be well worth it:
In the words of Peter Drucker, culture eats strategy for breakfast. Having a whole lot of smart people won’t matter if your culture is terrible. Invest in it. A Culture Book is a great way to start the process. Gather honest, authentic feedback and share it out. If you don’t like what you see, that’s okay. It just means you have a great opportunity to improve your company workplace.