It’s not uncommon for us to hear this from a prospective client, “My retention rates are actually pretty good, but what I really struggle with is recruiting good employees.”
These companies aren’t alone. The economy is getting better and the demand for qualified employees is going up. And, not everyone can compete on salary. What’s a frugally-minded company to do? How about competing on culture?
This is what our client Geeks2U, an Australian tech support company, is doing. Geeks2U needs to find top-class and friendly talent. After all, they are in the business of providing great customer service. Rather than just saying they’re a great place to work, they prove it!
Take a look at the screen shot below, taken from their Join Our Team page:
Geeks2U is using actual numbers to show that they have a great work culture. First, they show their individual happiness scores over time, easily showing prospects that Geeks2U has some very happy employees. And, thanks to TINYpulse’s company benchmark reporting, they’re able to show that they are above average when it comes to employee happiness.
If you were a job candidate choosing between a culture you knew was positive, and one you knew nothing about, which would you choose? That’s right, the positive one.
Companies using employee engagement surveys should consider publicizing their results on their websites and other platforms job candidates use to assess a company. If you’re like Geeks2U and you have really positive feedback, it’s an incredibly effective recruitment strategy.
How are you thinking about quantifying your culture and showing it off to prospects?