Forbes contributor Simon Mainwaring gets it right on improving a business’ social outreach by creating and maintaining a social company culture. He provides ten fantastic tips on how to get started, including what we at TINYhr believe is the crucial step of creating a statement of values. He adds, “Too many companies forget that their employees are their first line of marketing.“ Hear, hear, Mr. Mainwaring.
For anyone who questions the value of focusing on company culture, this summary of a study completed for Deloitte is a must-read. In a write up featured on Fox Business, Dave Mielach reports that “91% of the respondents to a new survey say companies with a strong sense of purpose and culture also have strong financial performance.” The survey provides additional compelling evidence that fostering a strong company culture yields huge positive effects for employees, clients, leaders, and the bottom line. We call that a win-win-win-win! While the article is a great read, we also encourage you to check out the full study as well.
Sara McCord dishes on clever and subtle ways for interviewees to figure out if a company will be a good cultural fit. Who would’ve guessed that asking about popular lunch spots or keeping an eye out for family photos could provide clues about a company’s culture?